Brand: Sony
Agency: Anomaly
Agency Country: UK
Creative Director: Mike Byrne
Director: Frank Budgen
Production: Gorgeous Enterprises
Producer: Rupert Smythe
Director of Photography: Ben Seresin
Post Production: Framestore
Editor: Paul Watts (The Quarry)
Music: Grand Central
This is one of the brand new BRAVIA TV commercials showing off the new Monolithic Design range of TVs, with built-in Sony internet video service.
Entitled 'Sony Superstar', it gives you a glimpse into a world of TV without limits. 'Superstar' features a host of children playing football in front of a packed World Cup stadium, making their own history ahead of the 2010 FIFA World Cup. This is the UK version of the ad; it is already on screens in the majority of other European countries.
Sony is an official sponsor of FIFA, and one of only six companies to be made a FIFA Partner, meaning it will sponsor a whole host of events, including the FIFA Women's World Cup, the FIFA Confederations Cup and the FIFA Interactive World Cup. Sony and FIFA also recently announced that the forthcoming 2010 FIFA World Cup will be world's first FIFA World Cup in 3D, with 3D TVs being available in time for the beginning of the tournament.
The new range of BRAVIA TVs for 2010 was designed using our new Monolithic Design thinking, which is all about a minimalistic design that fits seamlessly into your living room, complementing the stunning Full HD display.
It also features Sony internet video functionality, encompassing both BRAVIA Internet Video (services such as iPlayer, Demand Five and LOVEFiLM) and BRAVIA Internet Widgets (services such as Facebook, Twitter and Flickr). BRAVIA Internet Video will also soon feature a dedicated FIFA channel, with on demand footage for football fanatics across the UK.
Keywords: FIFA, Sony, BRAVIA, TV, Monolith, Full HD, Home entertainment, iPlayer, Lovefilm, LCD, HD TV