Advertiser: SONY MOBILE COMMUNICATIONS
Agency: DENTSU
Category: Home Electronics & Audio-Visual
Post Production: Digital Garden
Editor: Hisashi Nagatani
Account Supervisor: Harunobu Deno
Account Manager: Hidetoshi Sera
Creative Director: Hidetsugu Ishikawa
Copywriter: Hiroshi Akinaga
Producer: Jin Ebashi
Lighting: Katsutoshi Hirano
Cinematographer: Kiyo
Agency Producer: Kohei Matsumoto
Planner: Mayu Taguchi
Director: Masatsugu Nagasoe
Cinematographer: Osayoshi Katahira
Producer: Shu Nagasawa
Lighting: Takashi Goda
Planner: Yusuke Koyanagi
Art Director: Arata Kubota
Cinematographer: Isao Okudaira
Advertiser's Supervisor: Keisuke Nakazawa
Lighting: Makoto Oda
Music: Masterlink
Executive Creative Director: Mikio Yasuda
Director: Ryo Miyakoshi
Advertiser's Supervisor: Takahiro Sasaya
Animation: Wow
Brief Explanation
This advertising campaign is created with the intention to emphasize the presence of Xperia and increase its brand name image by presenting performances that evoke a fresh sense of awe and and the current times as entertainment.