Category: Public Interest, NGO
Brand: SOS Children’s Villages Belgium
Agency: Gents
Geo: Belgium
Additional Info: Ambient
Advertising Agency: Gents Agency, Gent, Belgium
Chief Executive Officer: Leen Van der Mijnsbrugge
Creative Director: Tim Helsen
Creative Strategy Director: Sander Vanermen
Senior Creative: Vincent Daenen
Creative Strategist: Janne Van Robays
Interactive Design Director: Simon Pertz
Senior Web Architect: Diederik Van Hoorebeke
Senior Interactive Designer: Thomas Heylen
Senior Designer: Martijn Leenaers
Account Director: Julie Bataillie
Account Manager: Albane Paret
Published: December 2017
Synopsis:
There are ugly Christmas sweaters. And there’s the #reallyuglysweater. Take a closer look at it and you’ll see: the normally oh-so-peaceful crib is being bombed in the midst of a Syrian refugee camp. An ugly but very real scene for all those struggling in Syria on a daily basis. Gents created the fashion statement of the year to showcase the other side of the holidays and to ensure a truly merry Christmas for all children. One ugly sweater at a time. More than 10.000 eur was raised to support the work of SOS Children’s Villages in Syria.