Gents, the Belgian based interactive agency has developed an interactive YouTube campaign for SOS Children's Villages. The campaign employs the mechanism of a preroll countdown timer, allowing the viewer to offer a donation in the form of "seconds". Because when it comes to children living in war-torn regions of the world, every second counts. The sooner the viewer clicks away from the preroll, the more they are asked to donate. Which is SOS Children’s Villages' way of turning the YouTube preroll into a genuine "donation preroll"! Every donation goes towards reconstructing the recently bombed children's village in Damascus. The sooner we help, the sooner these children can rebuild their future.
Media: Interactive
Category: Public interest
Client: SOS Children Villages
Agency: Gents
Country: Belgium