Category: Public Interest, NGO
Media: Digital
Brand: SOS Children's Villages
Agency: DziadekDoOrzechow
Geo: Poland
Advertising Agency: DziadekDoOrzechow, Kraków, Poland
Scenario: Albert Stęclik, Tomasz Gębala
Published: March 2017
Description: In Poland every year when come to pay taxes, everyone can give their 1% of tax for charity. For that You have to put KRS number into tax form. But, that number is long, and a lot of people left blank input in a form. We persuade to take a photo of KRS, and when we make form only search for photo in a cell. Cunning as a fish.