Advertiser: SOUTHWEST AIRLINES
Agency: GSD&M
Category: Travel, Transport & Tourism
Copywriter: Bill Bayne
Editor: Erin Nordstrom
Creative Director: Group Creative Director: David Crawford
Executive Creative Director: Jay Russell
Producer: Managing Director: Shawn Lacy
Director: Mike Maguire
Agency Producer: Producer: Susan Lazarus
Art Director: Bill Marceau
Creative Director: Bill Marceau
Art Director: David Crawford
Creative Director: Bill Bayne
Director Of Photography: Bryan Newman
Producer: Executive Producer: Colleen O'donnell
Agency Producer: Executive Producer: Jeff Johnson
Editing Company: Optimus La
Brief Explanation
In this spot, a Southwest Airlines’ business traveler competes against a competitor’s passenger in different obstacle courses to overcome various business travel challenges like bag fees, change fees, inability to redeem reward flights, among others. In the end, the Southwest Airlines’ business traveler avoids the obstacles and wins. When you’re tired of playing their game, fly Southwest.