Taking an opportunity to remind holiday travelers about Southwest Airlinesâ âbags fly freeâ policy, GSD&M Idea City and directors The Hoffman Brothers took a â70s-cop-drama approach on its series of national spots. Featuring a S.W.A.T. team of Southwest employees in various scenarios where they free bags held hostage by a competing airline, the spots include key shots of competing airline jets â recognizable by their white bodies and blue/red markings, but with branding blurred. The actual planes shot were Southwestâs own distinctive blue and red aircraft. Enter Chemical Effects to color correct this key story element and create a nifty crash zoom-in on an official-looking in-camera badge that becomes a stylized emblem for the Bags Fly Free patrol.
Client: Southwest Airlines
Agency: GSD&M Idea City
Production Company: Harvest
Date Uploaded: 2010-12-17
Director(s): The Hoffman Brothers
Chief Creative Officer: Mike Wilson
Group Creative Director: David Crawford
Creative Director: Bryan Pudder
Executive Producer: Bonnie Goldfarb
Copywriter: Bill Bayne
Copywriter: Clay Hudson
Executive Producer: Scott Howard
Producer: Rob Sexton
DoP: Roman Jakobi
Agency Executive Producer: Monique Veilette
Agency Producer: Maria Ivicic
Editor: Jay Nelson
Line Producer: Mark Conley
Offline Editorial: Cut & Run
Assistant Editor: Sterling Robertson
Producer: Carr Schilling
Graphics: Superfad
Visual Effects: Chemical Effects
Creative Director: Nick Piper
Flame Artist: Pete Mayor
Flame Assist: Jorge Tanaka
Exec Producer: Sandy Beladino
Producer: Liz Hiza
Audio: PLAY
Mixer: John Bolen
Composer: Matt Downs
Producer: Sara Hartman