In an effort to address low levels of personal insurance with the New Zealand millennial market, Sovereign launched the next chapter of its Life. Take Charge brand campaign, galvanized by the overarching sentiment of taking action.
The campaign was created by JWT New Zealand to combat everyday excuses and empower Kiwis to take action, plus take care of their personal and financial well-being.
Title: Kiss Them Goodbye
Media: Web Film
Category: Finance & insurance
URL: http://www.sovereign.co.nz/action
Client: Sovereign Insurance
Agency: J.Walter Thompson New Zealand
Production: Exit Films
Country: New Zealand
Director: greg wood
Executive Creative Director: Cleve Cameron
Producer: Declan Cahill
Creatives: Sam Henderson
Creatives: Kent Briggs
Group Account Director: Lisa Rixon
DoP: James Cowley
Agency Producer: Mary Wall
Editor: Sam Brunette
Music + Sound Production: Beatworms Cam Ballantyne
Account manager: Siobhan Kelly
Online: Creature
Grade: Peter Ritchie
FVO: Katie Scott
MVO:Otis Frizzel
Creative Service Manager : Kereti Kanawa