| Ad Stars 2018 | ||
|---|---|---|
| Film | Film Craft: Script | Bronze |
| Film | Film Craft: Use of music | Crystal |
| Film | Product & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services | Crystal |
Media: TV
Category: Telecommunications
Client: Spark New Zealand
Agency: Colenso BBDO, Auckland
Production: FINCH
Country: New Zealand
Director: Christopher Riggert
Creative Chairman: Nick Worthington
Chief Creative Officer: Levi Slavin
Executive Creative Director: Dan Wright
Producer: Camilla Mazzaferro
Head of Art: Mike Davison
Sound: Franklin Road
Agency Producer: Natasha Gill
Production Designer: Brant Fraser
Strategy Director: Nick Salter
Senior Account Director: Renata Gordon
Senior Account Manager: Ryan Butterfield
Date created: August 2017
Date published: 14 February 2018
Description:
This is the story of how a little thought, a little research, and a little effort made all the difference in the world.
Synopsis:
This is the story of how a little thought, a little research, and a little effort can make all the difference in the world. An emotional story about a single mum and her 10-year-old boy in the weeks leading up to Father’s Day, A story that shows a little research can make someone’s day. Spark, New Zealand’s biggest telecommunications network, celebrates the huge impact of little human moments.
Concept
Spark is New Zealand’s largest and most established telco. In 2017, we launched a new creative platform – Little can be huge. Whether it’s a little extra value that adds up for their customers, a little call that turns someone’s day around, or the huge opportunities that a little connection can unleash, ‘Little can be huge’ is a versatile platform for a company that shows up in every facet of New Zealand life.
Execution
One of the launch films for Little can be huge was ‘Celebrate Every Family’ - an emotional story about a single mum and her 10-year-old boy, in the weeks leading up to Father’s Day, A story that shows how a little thought and a little research can make someone’s day.
Results
Since launching in August 2017, Spark has seen record results. The campaign achieved cut-through 42% above industry norm. A campaign engagement score of 26.4% (against an industry norm of 1-2%) And resulted in a 20% lift in Spark’s Brand Strength Score. All leading to some of the best sales results in Spark’s 30-year history.