Spark Film Spark Dot by Colenso BBDO Auckland

The Film titled Spark Dot was done by Colenso BBDO Auckland advertising agency for Spark in New Zealand. It was released in Jun 2018.
Advertising campaign for Spark

Spark: Spark Dot

Brand
Spark
Media
Film
Released
June 2018
Posted
March 2020
Market
New Zealand
Industry
Supermarkets
Agency
Colenso BBDO Auckland

Awards:

Ad Stars 2018
FilmProduct & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public ServicesBronze

Credits & Description:

Brand Little Can be Huge / Spark
Agency Colenso BBDO
Synopsis:
Set on a phone, and made for viewing on a phone, Dot is a love story for the mobile age. Dot is, at its heart, one of the world’s oldest stories. It’s about new love and the despair that can come from not knowing another’s feelings. We set out to tell this story in a brand-new way. Our goal was to create empathy from a savvy Social platform viewer for a little character, using only dots and dashes that appear in SMS messaging.