This heartfelt film featuring Aussie tomato growers and their families modernises Advance Australia Fair, giving the words renewed relevance. It uses the lyrics poignantly to highlight the superb quality of our home-grown produce and encourage shoppers to be more patriotic at the shelf by choosing home-grown tomatoes over cheaper imports.Agency: Leo Burnett Melbourne
Media: TV
Category: Food
Client: SPC Ardmona
Agency: Leo Burnett Melbourne
Country: Australia
Director: Lizzy Bailey
Executive Creative Director: Jason Williams
Creative Director: Michelle Walsh
Senior Creative Director: mike fritz
Producer: Cinnamon Darvall
Producer: Francesca D'Orazio
Production company: Studio Pancho
Group Account Director: Ari Sztal
DoP: Aaron Farrugia
Sound: Sound Lounge
Editor: Chris Ward
Account manager: Kenneth Chow
Director of Integrated Strategy: Ilona Janashvili
Strategy Planner: Emily Gould
Head of Social: Chris Steele
Associate Digital CD: Tim Shelley
GM Marketing & Innovation: Mark Connolly
Head of Brand Marketing: Anand Surujpal
Media Agency: Slingshot