Spc Ardmona: #MyFamilyCan

Credits & Description:

SPC launches a family of cans across their family of brands.Australia is in the midst of a huge food labelling debate. SPC and Leo Burnett Melbourne have taken a novel approach to make labelling clearer for Australian consumers. They have redesigned the labels on SPCâs family of brands to create a new family of cans called #MyFamilyCan. This idea allows SPC to respond to a nationwide conversation and steer it in the right direction.On shelf for the next three months, these labels will act as a media space that will empower consumers all over Australia. By buying these cans consumers can see where their money is going and, most importantly, where their food is from. Along with heartfelt film content, #MyFamilyCan will be supported by a substantial PR drive, Print, POS, Online and highly tactical Social Media.Agency : Leo Burnett Melbourne
Category: Food
Client: SPC Ardmona
Agency: Leo Burnett Melbourne
Production: Pancho
Country: Australia
Director: Adam Ciancio
Executive Creative Director: Jason Williams
Producer: Maria Borowski
Production company: Pancho
Senior Art Director: Blair Kimber
Senior Copywriter: Callum Fitzhardinge
Digital creative: Tim Shelley
DoP: Aaron Farrugia
Social Marketing Manager: Chris Steele
Group Account Director: Ari Sztal
Studio: Chris Miles
Photographer: Christopher Ireland
Designer: Matt Portch
Production Manager: Kaelene Morton
Account manager: Kenneth Chow
Social Creative: Brandon Rice, Katelyn Testa & Matt Peters