Advertiser: SPECIALIZED BICYCLE COMPONENTS
Agency: GOODBY SILVERSTEIN & PARTNERS
Category: Entertainment & Leisure
Editing Company: eLevel
ProductionManager: George Young
Producer: James Horner
Planner: Kacey Kelley
Account Manager: Laura Fraser
Creative Director: Margaret Johnson
Music: Nic DeMatteo
Sound Design/Arrangement: Nic DeMatteo
Copywriter: Pete Harvey
Chief Creative Officer: Rich Silverstein
Agency Producer: Tess Kenner
Post Production: Spy Post
Editor: Erik Johnson
Art Director: Jack Woodworth
Account Supervisor: Kelly Johnson
Director: Marcus Ubungen
Executive Creative Director: Rich Silverstein
Brief Explanation
A young cyclist imagines himself racing against his hero, Tom Boonen. Boonen is known for dominating the Paris-Roubaix race, a dusty, winding course similar to the backyard roads featured in the spot. This commercial ran during the Tour de France and encouraged young riders to join the sport.