Mark Cavendish is the fastest bicycle sprinter in the world and at the center of the new Specialized ad. He grew up on the Isle of Man, which is known for its breakneck TT motorcycle races. The "Life of Speed" shows how growing up around the races inspired him to become the fastest sprinter in history.
Category: Other
Client: Specialized
Agency: Goodby Silverstein & Partners
Production: Person Films
Country: United States of America
Director: Michael Haussman
Executive Creative Director: Rich Silverstein
Copywriter: Nancy Strange
Assoc Creative Director: Jack Woodworth
Visual Effects: The Mill
Editing Company: House Editorial
Agency Producer: Whitney Ferris
Editor: Graham Wilcox
Assistant Producer: Elizabeth Stelling
Post Production Producer: Tim Pries
Account manager: Laura Fraser