Specsavers Opticians: Pitch

Credits & Description:

Agency: Specsavers Creative
Client: Specsavers
Synopsis:
This is a football advert that doesn’t feature any footballers. To coincide with Euro 2016, we decided to focus on one of the unsung heroes of the beautiful game: the groundsman. Before Ronaldo, Rooney and the other millionaires can strut their stuff, this chap carries out the essential preparation that allows them to perform. Except his preparations should have included an eye test.
Amidst the noise and laddish humour of other executions around the Euros, this simple idea benefitted from an understated execution that allows the visual humour to play out.