The Danish birth rate is at a 27 year low. But through extensive research we discovered that Danes have 46% more sex on holidays. And more sex equals more kids right? It may be crazy logic but it's better than no logic. With this in mind, we made it our mission to help Denmark with our romantic holidays. But talking about it wasn't enough. To really show our commitment to the cause we created a competition where people need to have sex and conceive a child to be able to win the prize. An ovulation discount component would help Danes find their most fertile time to take a holiday, thus maximising their chances of winning the competition. Agency: Robert/Boisen & Like-Minded, Copenhagen.
Category: Travel, transport & tourism
URL: http://www.do-it-for-denmark.dk
Client: Thomas Cook Northern Europe
Brand: SPIES Travels
Agency: Robert/Boisen & Like-Minded, Copenhagen
Production: Gobsmack Productions (Copenhagen)
Country: Denmark
Director: Niels Nørløv
Creative Director: Heinrich Vejlgaard
Executive Creative Director: Michael Robert
Senior Copywriter: james godfrey
Executive Producer: Christina Erritzøe
Sound: Jason Luke
Strategist: Søren Christensen
Account Director: Mette Ingemann
DoP: Niels Thastum
Visual Effects: Magnus Sveinn Jonsson
Editor: Theis Schmidt
Music: Upright
Designer: Morten Grundsøe
Line Producer: Cille Silverwood-Cope
Director of Creative Technology: Michael Bugaj
Client Marketing Manager: Eva Lundgren