Sport Chek: The Anthem

Credits & Description:

Title: SPORT CHEK "THE ANTHEM"
Product/Service: Sport Chek
Creative Credits
Entrant Company: Grayson Matthews, Toronto
Agency: Sid Lee, Toronto
Production Company: Sons & Daughters, Toronto
Editing Company: Posterboy, Toronto
Music Company: Grayson Matthews, Toronto
Sound Design Company: Grayson Matthews
Visual Effects Company: The Vanity, Toronto
Creative Director: Tom Koukodimos
Sid Lee, Toronto
Art Director: Stuart Campbell
Sid Lee, Toronto
Copywriter: Danielle Haythorne
Sid Lee, Toronto
Agency Producer: Leanne McLellan
Sid Lee, Toronto
Director: Mark Zibert
Sons & Daughters, Toronto
Editor: Mark Paiva
Posterboy, Toronto
Sound Designer: Grayson Matthews
Grayson Matthews, Toronto
Brief Explanation
The Anthem sets up Sport Chek’s celebration of the moments where an athlete's better can start. We see various shots focusing on the moment just before the “start” – the tension in the milliseconds before the “moment” begins. The shots cover a range of sports and levels of experience (from professional to recreational), but all have "the moment" in common. The tension heightens with each scenario, changing and building with each cut, like an adrenaline rush – stirring in viewers the excitement and desire to achieve their own personal best.