Category: Clothing, Footwear & Accessories
Advertiser: SPORT EYBL & SPORTS EXPERTS
Product/Service: WINTERSPORTS EQUIPMENT
Agency: REICHL & PARTNER
Production Company: STUDIO E, Linz, AUSTRIA
Chief Creative Officer: Rainer Reichl
Executive Creative Director: Renate Lugmayr
Creative Director: Renate Lugmayr
Copywriter: Renate Lugmayr
Art Director: Karin Buemberger
Account Supervisor: Rainer Reichl
Advertiser's Supervisor: Jürgen Jungmair
Producer: Harald Christian Enzenhofer
Director: Renate Lugmayr
Editor: Harald Christian Enzenhofer
Sound Design/Arrangement: Studio E (Studio Enzenhofer Ton Und Multimedia Gmbh)
Post Production: Studio E (Studio Enzenhofer Ton Und Multimedia Gmbh)
Animation: Studio E (Studio Enzenhofer Ton Und Multimedia Gmbh)
Music: Harald Christian Enzenhofer/Intersport Eybl Music
Account Manager: Nicole Hinum
Planner: Karina Jäger
EditingCompany: Studio E (Studio Enzenhofer Ton Und Multimedia Gmbh)
Account Manager: Nicole Hinum
Planner: Karina Jäger
Editing Company: Studio E (Studio Enzenhofer Ton Und Multimedia Gmbh)
English Description
Intersport Eybl is Austria’s leading retail chainstore for sports equipment. They are known for their wide range, the perfect service they offer, and their staff, who are really passionate about sports.
The idea of the winter campaign is to show the great excitement and the big passion Intersport Eybl brings to its customers. So we used a strong heartbeat as a symbol. However, it’s not the heart that beats passionately, but the sports equipment itself!
The idea was also applied to Christmas: 'pulsating' sports-equipment that brings excitement to the ones gifted with them. Intersport Eybl was even prolonging Christmas for those who didn’t get the right present and wanted to gift themselves as a compensation. The 'prolonging' of Christmas was visualized by showing the full length of a pulsating ski.