| Asia Pacific Advertising Festival (AdFest) 2015 | ||
|---|---|---|
| INTERACTIVE LOTUS | BEST USE OF MULTIPLE TECHNOLOGIES | Silver |
| INTERACTIVE LOTUS | BEST USE OF A PROTOTYPE TECHNOLOGY | Bronze |
| INTERACTIVE LOTUS | BEST ART DIRECTION | Bronze |
| DESIGN LOTUS | BROADCAST/MOTION/DIGITAL DESIGN | Gold |
| DESIGN LOTUS | CORPORATE IDENTITY | Bronze |
| D&AD Awards 2015 | ||
| Branding | Brand Experience & Environments | Wood Pencil |
| Digital Design | Digital Design | Wood Pencil |
| One Show 2015 | ||
| UX / UI | Data & Human Experience / Data-Focused Design | Bronze Pencil |
SUB CATEGORY : BEST USE OF MULTIPLE TECHNOLOGIES
COMPANY ENTERING : DENTSU INC., TOKYO
ENTRY TITLE : FENCING VISUALIZED
BRAND : FENCING
ADVERTISER : SPORTS BIZ CO., LTD.
ADVERTISING AGENCY : DENTSU INC., TOKYO
CREATIVE DIRECTOR : KAORU SUGANO/DAITO MANABE
COPYWRITER : AKIYO OGAWA
ART DIRECTOR : YURI UENISHI
TECHNICAL DIRECTOR : MOTOI ISHIBASHI
PROGRAMMER : YUYA HANAI
TECHNICAL SUPPORT : MOMOKO NISHIMOTO/TOSHITAKA MOCHIZKI/MASAAKI ITO
AGENCY PRODUCER : HIKARU IKEUCHI/AKIYO OGAWA
EVENT PRODUCER : KOHEI AI/MASAYA ISHII
PRODUCTION COMPANY : RHIZOMATIKS, TOKYO/P.I.C.S CO., LTD, TOKYO/DENTSU TEC, TOKYO/
AMANA INC.,SUI./J.C.SPARK, TOKYO
DIRECTOR : HIROSHI KIZU
PHOTOGRAPHER : RYOHEI TAKANASHI
DESIGNER : TOSHINORI OBUCHI/MEGUMI GOTANDA
TROPHY CREATOR : TAKANORI SAITO/MASAYUKI YOSHINO/RYOU YAMAZAKI
PRODUCTION PRODUCER : TAKAHIKO KAJIMA/RYO IKEDA/KUMIKO FURUKAWA
PRODUCTION MANAGER : SOHEI HARADA
SOUND PRODUCTION COMPANY : RHIZOMATIKS, TOKYO
SPECIAL EFFECTS COMPANY : RHIZOMATIKS, TOKYO
VISUAL EFFECTS : TAKUYA TSUGANE
URL OF THE ENTRY : http://award.rzm.co.jp/fencing_visualized/
ENGLISH CONTEXT EXPLANATION : FENCING IS ONE OF THE OLDEST SPORTS IN THE WORLD. HOWEVER, VERY FEW KNOW THE RULES AROUND THIS SPORT. MOST OF THE AUDIENCE DOESN’T UNDERSTAND WHAT THE FENCERS ARE ACTUALLY DOING. TO MAKE THIS VERY WELL-KNOWN BUT POORLY UNDERSTOOD SPORT BETTER UNDERSTOOD, A VISUAL MANIFESTATION SYSTEM AND DESIGNED LANGUAGE HAVE BEEN DEVELOPED SO THAT FENCING CAN BE UNDERSTOOD INTUITIVELY. USING MOTION CAPTURE AND AR TECHNOLOGY THAT MAKE THE TRAJECTORY OF THE TIP OF THE BLADE VISIBLE, THE VARIOUS TECHNIQUES EXECUTED INSTANTLY ARE CONVERTED INTO ICONS. THIS APPROACH HAS SUCCEEDED IN MAKING FENCING A SPORT ABLE TO BE UNDERSTOOD AND ENJOYED.