| LIA Awards 2017 | ||
|---|---|---|
| Verbal Identity | Campaign Tagline/endline | Bronze Winner |
Category: Gambling
Media: Film
Brand: Sportsbet
URL: https://sportsbet.com.au/
Agency: BMF
Geo: Australia
Advertising Agency: Bmf, Sydney
Executive Creative Director: Cam Blackley
Copywriters: James Sexton, Gooch Richards and Cam Blackley
Designers: Lincoln Grice and Matthew Hughes
Group Strategy Director: David Warren
Client Services Director: Dan Lacaze
Account Director: Will Woods
Account Manager: Siena Shuttler
Agency Producer: Mandy Payne
Director: Matt Devine
Production Company: Revolver/Will O’Rourke
Production Company Producer: Caroline Kruck
Post Production: Heckler
Editor: Dan Lee – The Butchery
Music and Sound Production: Rumble Studios
Sound Designer: Tone Aston
DoP: Adam Marsden
Client: Sportsbet
General Manager, Marketing: Luke Waldron
Head of Brand and Advertising: Simon Kennedy
Brand Manager: Kathy Schokman
Campaign Manager: Jason Thatcher
Brand Executive: Felicity Smith
Creative Manager: Raman Goraya
Launch Date: 14/05/2017
Synopsis:
To celebrate the launch of Sportsbet's new juiced-up Android app, experts in the world of performance enhancement have come out in force to endorse it.
Led by Ben Johnson, 100m Gold Medalist*, the group also includes an Eastern Block weightlifting team; a yellow jersey winning cyclist; and a champion Chinese swimmer. The new Android app has been years in secret development and has been injected with all sorts of scientific stuff that gives punters an unfair advantage.