To further cement Sportsbet's leadership position in the mobile betting category, BMF have launched a second campaign for their new 'Cash Out' feature. This innovative feature gives Sportsbet punters a new level of control over their bets. If punters get that sinking feeling that their team is going to choke, they can Cash Out before the game has ended or if they're in front and want to call it quits whilst they're ahead they can take their winnings early. The choice is now theirs.
Category: Entertainment & leisure
Client: SportsBet
Agency: BMF
Production: Jungleboys
Country: Australia
Director: Craig Melville
Executive Creative Director: Cam Blackley
Art Director: Harry Neville Towle
Art Director: Helen King
Copywriter: james sexton
Copywriter: Alex Bolderoff
Producer: David Curry
Planner: David Warren
Group Account Director: Daniel Lacaze
Account Director: Will Woods
Sound Design: Tone Aston@Rumble Studios
DoP: simon ozolins
Agency Producer: fiona gillies
Editor: Jon Holmes
Project Manager: Clare Yardley