Category: Publications & Media
Advertiser: SPORZA
Product/Service: SPORZA LIVE MATCH
Agency: BOONDOGGLE
Production Company: MONODOT, Brussel, Brussels, Brussels, BELGIUM, BELGIUM, BELGIUM
Production Company: COBRA RADIO BREWERY, Brussel, Brussels, Brussels, BELGIUM, BELGIUM, BELGIUM
Production Company: CONDOR, Brussel, Brussels, Brussels, BELGIUM, BELGIUM, BELGIUM
Date of First Appearance: Feb 21 2011
Chief Creative Officer: Stef Selfslagh/Vincent Jansen
Executive Creative Director: Stef Selfslagh/Vincent Jansen
Creative Director: Stef Selfslagh/Vincent Jansen
Copywriter: Thomas De Vreese/Tom Loockx/Johan Van Oeckel
Art Director: Thomas De Vreese/Tom Loockx/Johan Van Oeckel
Agency Producer: Toon De Baere
Account Supervisor: Inge Vander Velpen
Advertiser's Supervisor: Peter Claes/Sigrid Van Acker
Producer: Saskia Verboven/Maarten Le Roy
Director: Fien Troch
Sound Design/Arrangement: Cobra
Post Production: Condor
Music: Cobra
Account Manager: Toon De Baere
Planner: Peter Verbiest
Director Of Photography: Laurens De Geyter
Editing Company: Condor
English Description
A cute small girl, about 8 years old, is sitting on a chair in a ballet school. She is wearing her pink tutu and by her big smile we can tell she is very happy. On these images we can hear the voice of her father.
He introduces his daughter and explains her very first performance is coming up, something he really doesn’t want to miss. But then he realizes there’s a big cycling contest on the same day. So he starts thinking of excuses to skip his daughter’s performance: “She’s only been doing ballet for one year”, “She hasn’t been able to practice a lot, so the show isn’t going to be that good”, “I’ll be more proud if I go watch her next year”, … His conclusion: it’s better for him and his daughter if he watches the cycling contest. A conclusion his daughter is not amused with, as we can see in her reaction.
Next the Voice Over announces sports fans don’t have to experience dilemmas like this anymore, thanks to the Mobile Live Match Centre of Sporza, which allows them to follow their favourite sports no matter where they are on their Smartphone.