Sprint's new spot, which breaks today during the NCAA tournament highlights the Unlimited Potential in people and shows a 'Trick Shot' toddler named Titus playing basketball like a pro. His YouTube videos have gained unlimited attention online and Team Sprint - Leo Burnett and Digitas' spot highlights the NCAA tournament as a showcase for college talent and potential NBA players.
Client/Ad or Campaign: Sprint
Agency: Team Sprint - Leo Burnett and Digitas
Chief Creative Officer: Susan Credle
Executive Creative Director: Michael Boychuk
Creative Director: Vince Cook and Colin Selikow
Executive Producer: Nicky Furno
Producer: Jane Krull
Production Company: Logan