Category: Non-Alcoholic Drinks
Advertiser: THE CENTRAL BOTTLING COMPANY
Product/Service: SPRITE
Agency: PUBLICIS GELLER NESSIS
Production Company: GUSTAVO, Tel Aviv, ISRAEL
Date of First Appearance: Mar 10 2011
Chief Creative Officer: Rony Schneider
Creative Director: Rony Schneider
Copywriter: Maya Sharan
Art Director: Tiran Bar Shalom
Agency Producer: Orly Fuchs/Iris Israeli
Account Supervisor: Noa Cohen
Producer: Gustavo Nadel
Director: Rani Carmeli
Post Production: Gravity
Account Manager: Orly Reuveni
Planner: Itay Boneh
English Description
A south eastern leader surrounded by a group of generals is watching over a grand military parade. While waving the soldiers he's signing to his general assistant, who rushes with a metal suitcase with a single bottle of Sprite in it.
As the leader turns for drinking, the whole parade stops at once. Refreshment comes almost immediately and after a moment of suspense, the tough yet clearly refreshed leader starts singing in front of the huge crowd.