In this St. George Bank content campaign via Saatchi & Saatchi Sydney, the spotlight shines on a digit that has too long been in the shadows; finally giving the oft overlooked thumb its due. 'Power of Thumbs' is a campaign for St. George Bank's new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). The campaign consists of five films that star real thumbs in a world of miniature sets. The content campaign is being delivered online, socially and on phones.
Media: Integrated
Production: Photoplay Films
Category: Finance & insurance
Brand: St George Bank
Agency: Saatchi & Saatchi, Sydney
Country: Australia
Director: Scott Otto Anderson
Executive Creative Director: Mike Spirkovski
Copywriter: Guy Hobbs
Art Director: Pierre-Antoine Gilles
Production company: Photoplay Films
Executive Producer: Paul Johnston
Executive Producer: Oliver Lawrance
DoP: Daniel Ardilley
Visual Effects: Howard Hill
Sound: Nylon Studios
Post production: FSM
Editor: Simon NJOO
Production Designer: Virginia Mesiti
Post Production Producer: Tina Braham
Managing Partner - Toby Aldred
Senior Business Director - Suzanne Leddin