St. George Bank's 'Power of Thumbs' content film campaign puts the spotlight on the often underrated role of the thumb, especially when it comes to St George's new smart banking app. The new everyday banking app gives customers unprecedented control over their financial life, right from the palm of their hand (or thumb). Agency: Saatchi & Saatchi, Sydney
Media: Integrated
Category: Finance & insurance
Client: St George Bank
Agency: Saatchi & Saatchi Sydney
Production: Photoplay Films
Country: Australia
Director: Scott Otto Anderson
Executive Creative Director: Mike Spirkovski
Copywriter: Guy Hobbs
Art Director: Pierre-Antoine Gilles
Producer: Emma Thompson
Executive Producer: Oliver Lawrance
DoP: Daniel Ardilley
Visual Effects: Howard Hill
Sound: Nylon
Agency Producer: Sue Hind
Agency Producer: Paul Johnston
Post production: FSM
Editor: Simon NJOO
Production Designer: Pete Baxter
Post Production Producer: Tina Braham
Senior Business Director - Suzanne Leddin