Three online videos for St Ives Home Care showcasing inspirational stories from seniors and of older lives lived as part of its ‘every pair of hands tells a story’ campaign. The evocative and unique films, shot mostly in black and white and focusing on the stories that our older hands tell, offer four unique glimpses into the lives of older Australians who recall memories of work, love and life in Australia.
Media: Web Film
Category: Health & safety
Client: St Ives
Agency: Marketforce, Perth
Country: Australia
Art Director: Neil Holmes
Copywriter: Heather Bowen
Account Director: Jo Gibb