Category: Health
Media: Film
Brand: St. Louis Children's Hospital
Agency: JWT
Geo: United States
Advertising Agency: J. Walter Thompson Canada, Toronto, Canada, J. Walter Thompson Chicago, Chicago, USA
Chief Creative Officers: Ryan Spelliscy, Josh Budd, David Federico
VP, Creative Directors: Ari Elkouby, Matt Syberg-Olsen / JWT Toronto
Creative Director: Mike Beamer / JWT Chicago
Studio Artist: Noel Margonza / JWT Chicago
Director of Sales and Marketing / Imagine It 3D: Bruce Playfoot / Pirate Audio
Associate Head of Broadcast: Jennifer Cotton / JWT Toronto
Chief Strategy Officer: Dean Foerter / JWT Toronto
Senior Partner Group Management Director: Erin Clark / JWT Chicago
Account Supervisor: Laura Doede / JWT Chicago
3D Artist: Steve McArdle
Published: October 2017
Synopsis:
We were tasked with raising awareness of St. Louis Children’s Hospital’s new oncology wing known as Siteman Kids. When child cancer patients complete their chemotherapy treatments the hospital celebrates by having the patient ring a golden bell in the hospital. This ritual is something the kids and families look forward to as it means the child’s cancer is in remission and on the road to beating cancer.
To promote the fact another child has beaten cancer, we created a 12-foot replica of the bell cancer survivors ring in the hospital and placed it on a prominent billboard in downtown St. Louis. When a child rings the bell in the hospital, nurses simultaneously ring the billboard bell through an app on their phone. Speakers on the billboard amplify the sound of the ringing of the bell so passers-by can hear it far and wide. Approximately 5-10 kids ring the bell every month.