Category: Corporate Image
Advertiser: STANDARD CHARTERED BANK
Product/Service: BANKING
Agency: TBWA\TEQUILA SINGAPORE
Production Company: E-GRAPHICS SINGAPORE, Singapore, SINGAPORE
Date of First Appearance: Apr 21 2010
Chief Creative Officer: John Merrifield
Copywriter: Eddie Azadi/James Holman
Art Director: Kc Chung/Reginald Ocampo
Agency Producer: Haydn Evans/Sariyanti Sannie
Account Supervisor: Jane Sandral/Chris Galea
Advertiser's Supervisor: Gavin Laws
Director: Ezra Wube
Editor: Yim Mun Chong
Sound Design/Arrangement: The Sound Cell
Post Production: Iceberg Design Pte Ltd
Animation: Ezra Wube
Music: Nicolas Vandooren
Account Manager: Carol Tham
Director Of Photography: Ezra Wube
Editing Company: Iceberg Design Pte Ltd
English Description
Nobody believes in banks anymore. After all, a bank is a bank. Don’t their interests always come first?
While its peers posted record losses, Standard Chartered was unaffected. By avoiding financial weapons of mass destruction, we wanted to tell people Standard Chartered is Here for good.
But words are only words. We needed to demonstrate Here for good in the delivery of the communication. So a rare opportunity was given to young artists and independent filmmakers, unrelated to advertising. All were invited to bring our brand belief to life.
To represent the bank’s footprint of Asia, Africa and the Middle East, three films were created. Each film has its own interpretation. Each one has a distinct execution.
This film was created by Ezra Wube, an Ethiopian-born artist.