Title: Streak Week
Brand: Stanfield's
Media: Online
Category: Fashion
Agency: John St
Geo: Canada
Stanfield's: Streak Week
Stanfield's is raising awareness and money for below-the-waist cancer research with their latest experiential event: #StreakWeek. They’ve brought back testicular cancer survivor, Mark McIntyre, and for an entire week, Mark is going streaking in public all across the country in his Stanfield’s underwear, and he’s asking Canadians to join him.
Advertising Agency: John St., Canada