To build awareness for STAPLES moving beyond selling just office supplies, New York agency mcgarrybowen enlisted PICROWâs The Hall to build intrigue for the missing "L" in the STAPLES logo. Beginning this month, The "What The L"campaign will run via broadcast and all social media platforms. The ads encourage customers to visit www.staples.com/whatthel, where products consumers wouldnât expect to find at the store will be highlighted each day, replacing the "L" in the logo. Staples recently changed its tagline to "Make More Happen."
Category: Business equipment & services
URL: http://www.staples.com/whatthel
Client: Staples - US
Agency: mcgarrybowen, New York
Production: PICROW, HOLLYWOOD, CA
Country: United States of America
Director: The Hall
Executive Creative Director: Jeff Watzman
Creative Director: Craig Cimmino
Executive Producer: Bill Reilly
Account Director: Andres Lafe
DoP: Jonathan Brown
Agency Producer: Celia Everett
Editing Company: The Hall
For mcgarrybowen, Managing Director, Peter Geary.