StarHub calls on customers to pledge their unused 4G data, minutes and SMS to charity. Members of the public in Singapore have donated money, items and even their services to charity. Now, customers of StarHub Mobile will be empowered to do even more for the community in an initiative never before seen in Singapore. Customers now have the power to pledge their unused talktime, mobile data and SMS for a good cause.
Entitled 4G4Good, this unique charity campaign will enable eligible StarHub Mobile post-paid customers to pledge their unused talktime, mobile data and SMS for the month of August 2014 in support of selected beneficiaries. These beneficiaries are from AWWA (Asian Womenâs Welfare Association), CPAS (Cerebral Palsy Alliance Singapore), ISCOS (Industrial & Services Co-Operative Society), SAVH (Singapore Association of the Visually Handicapped) and SPD (Society for the Physically Disabled).
Category: Telecommunications
URL: http://starhub.com/4g4good
Client: StarHub Singapore
Agency: DDB Singapore
Production: Freeflow Productions
Country: Singapore
Director: Ros
Chief Creative Officer: Neil Johnson
Creative Director: lester lee
Executive Creative Director: joji jacob
Creative Director: khalid osman
Creative team: Mahesan
Creative team: Yangwei Wu
Producer: Vanessa Thomas
Account Director: James Tan
Agency Producer: Jamie Yao
Music Studio: The Gunnery
Typographer: Rowena Bhagchandani