Client: StarKist
Project: Tuna Creations® BOLD and “Chicken Creations™ BOLD”
Agency: Quench, Harrisburg, PA
Group Creative Director: John Gilbert
Production Company: Cornerstone Pictures, Haverford, PA
Director: Peter Siaggas
Executive Producer: Bill German
Animation/VFX: Calabash, Chicago, IL
Creative Director: Wayne Brejcha
Executive Producer: Sean Henry
Synopsis:
Looking to go “bolder,” Calabash once again teamed with agency Quench, Harrisburg, PA, to create the latest 2-spot campaign for Starkist featuring beloved brand icon Charlie the Tuna reunited with actress Candace Cameron Bure, perhaps best known as D.J. Tanner on the classic family sit-com “Full House.” The new ads spotlight the brand’s spicy new line of Tuna Creations® BOLD and Chicken Creations™ single-serve pouches.
“Mixing live action with animation creates a challenge that’s both creative and technical,” John Gilbert, Quench’s Group Creative Director. “Calabash is incredibly skilled at nailing both sides of that. They’re not just involved, they’re right there in the room with us, responsive at every step starting early in the process, helping us avoid obstacles and even helping advise our client on executional details. Sean, Wayne and their incredibly talented team make Charlie the Tuna the larger-than-life character he deserves to be.”