| Red Apple International Advertising Festival 2017 | ||
|---|---|---|
| TV and cinema advertising | FMCG | Bronze |
| ADCR Awards 2017 | ||
| Film & Radio | Public Service & Charity | Silver |
| Film & Radio | Tv / Cinema Commercials | Silver |
Client: Abi Product/ Starodvorye
Marketing Director: Olga Spiridonova,
Бренд Директор: Sergey Sosyigin
Category Director: Evgeniy Zabolotnikov
Leadind Brand Manager: Lyubov Bilalova
Leadind Brand Manager: Anna Kalmyikova
Agency: Leo Burnett Moscow
Executive Creative Director: Mihail Kudashkin
Strategic Planning: Yuliya Arakelova
SENIOR MANAGER IN STRATEGIC PLANNING: Sergey Sergeev
Creative Director: Ilya Pryamilov, Vasily Gubin
Account Manager: Evgeniya Baratova
Producer: Ekaterina Kryuchkova
Production Company: Filmservice
Producer (Production Company): Ekaterina Getta
Director: Boris Khlebnikov
Operator: TROFIMOV SERGEY
Composer: ARTEM MIKHAENKIN
Actor: Jan Zapnik
Synopsis:
This commercial launches a new series of products "Meaty" - sausages from the brand "Starodvorskie sausages". The story of "Meaty" is a continuation of all previous "Starodvorie"campaigns. That is a tale about bountiful, funny village wh ere ordinary peasants cope with work in a certain way. Charismatic character Jan Zapnik does any kind of work of three in a while. He loads hay, shears sheep, chops wood, and of course, dances with pretty ladies. In order to have energy for all these things he has to eat well.