One of the biggest sporting events to ever grace the planet is just around the corner and the spotlight is back on tournament favourites India to repeat their magic this time as well. The tournament gets a lot of attention and is televised across the globe. With the growing use of internet and data in India, the challenge was to get as much attention for the tournament, online as compared to the live matches on television. Lowe Lintas has unveiled a new campaign with a core message for the young fans of India. The new campaign for starsports.com, India's first multi-sports digital service, will seek to promote video streaming of the world's biggest cricketing tournament - The ICC Cricket World Cup 2015. Starsports.com and the starsports mobile app will provide online live streaming and video-on-demand for the entire Cricket World Cup 2015 - giving cricket enthusiasts a one-stop destination to catch up on this cricketing extravaganza.
Category: Online services
Client: Starsports.com
Agency: Lowe Lintas India
Production: Ransom Films
Country: India
Director: Bharat Sikka
Creative team: Arun Iyer
Creative team: Amar Singh
Creative team: Akash Das
Creative team: Joshua Thomas
Creative team: Prathamesh Gharat
Business Team: Shantanu Sapre, Sujay K Rachh, Ujwal Heffa, Sachin Sahu