States United to Prevent Gun Violence, a national non-profit organization working to decrease gun death and injury, has released a new TV commercial and web video called "Monster in the Closet." The powerful, haunting spot is meant to raise awareness and elevate the importance of safe gun storage and prevention of child access to firearms. The dramatic, 90-second Public Service Announcement features a little boy who fears a "monster in the closet" and is reassured by his devoted parents that there is nothing to be afraid of. The boy is fascinated and repulsed by what turns out to be a loaded, unlocked handgun and ultimately the weapon discharges gravely wounding him. His unknowing parents can't hear the tragedy unfolding over the din of their lawnmower cutting the grass outside.
Brand: States United to Prevent Gun Violence
Media: Online
Category: Public interest
Agency: Grey
Geo: United States
States United To Prevent Gun Violence: The monster is real
Advertising Agency: Grey, New York, USA
Worldwide Chief Creative Officer: Tor Myhren
Deputy Worldwide Chief Creative Officer: Per Pedersen
Executive Creative Directors: Rob Perillo, Rob Lenois
Art Director: Evan Ortolani
Copywriter: Daniel Alvarez
Director of Broadcast: Bennett McCarroll
Agency Executive Producer: James McPherson
Agency Producer: Zach Fleming
Account Director: Elizabeth Gilchrist
Account Executive: John Nelson
Director: Yves Geleyn
Production Company: Hornet