Agency, City: BBDO Toronto
Client: Johnson & Johnson
Spot Title:A Date With Stayfree: “Brad”, “Ryan”, “Trevor”
Creative director:Peter Ignazi
Copywriter:Jamie Marcovich
Art director: Todd Cornelius
Agency Producer: Beatrice Bodogh
Production House: City:Suneeva, Toronto
Executive Producer:Jennifer & Andrea Walker
Director: Matt Lenski
DP: Tico Poulakakis
Editorial: City:Ricochet, Toronto
Editor:Matt Dell
Planner: Adrianne Gaffney
Account Management:Chris Perron, Rebecca Flaman, Janette Thomas
Published/Released (Month, Year): August 23, 2010
MEDIA J3 Canada
First of its kind campaign for Fem-Hy category gives women everything they want – in a man
How do you get women to consider trying something new when they’re not actively looking to change? When it comes to the Feminine-Hygiene category, give her everything she wants…in a man.
So what do women really want from a man? A great listener; someone who loves to cuddle; gives shoulder massages upon request… in a nutshell, a guy who would do anything for her. Really. Anything.
From a brand that has been silent in Canada for the past 4 years comes a groundbreaking and innovative campaign that’s a first for the category.
“A Date with Stayfree” gives women their very special chance to go on a "virtual date" with three of the most perfect and sexiest bachelors we could find, who want nothing more than for her to be happy - no matter what time of the month it may be.
3 online videos launched on YouTube, VideoEgg, Facebook and on social ads featuring the bachelors in the most perfect settings.
Moisture Test/Thermocontrol
Keywords: shirtless guy, guy with no shirt, Date with Trevor, Trevor, Hot guys, Hot men, Cute guys, Maxi-pad, Pads, Ultra-thin, Ultra-thins, Challenge, Pad challenge, Pad test, Test, Dream guys, Men of your dreams, Men of my dreams, Shopping, Product reviews, Period, Menstrual, Maxi-pad commercials, Stayfree, Stayfree commmercial, Always, Always commerical, Kotex, Kotex commercial, Guy in kitchen, Guy vacuuming, women's products, female products