Steinlager Film Be the artist, not the canvas by DDB Auckland, The Sweet Shop

The Film titled Be the artist, not the canvas was done by DDB Auckland, The Sweet Shop advertising agencies for subbrand: Steinlager Beer (brand: Steinlager) in Australia. It was released in Oct 2013.

Steinlager: Be the artist, not the canvas

Media
Released
October 2013
Posted
October 2013
Market
Executive Creative Director
Creative Director
Copywriter
Art Director
Creative Director
Director
Photographer
Account manager
Producer

Awards:

One Show 2014
AdvertisingConsumer Television / 60 Second - SingleMerit Pencil
Cannes Lions, 2014
FILM LIONSTV & Cinema Film: Public Health & SafetyBRONZE
Spikes Asia, 2014
FilmTV & CINEMA FILMS: PUBLIC SERVICE MESSAGES AND CHARITIESBronze Spike
Ad Stars Awards, 2014
Film CraftDirectionSilver

Credits & Description:

Steinlager, NZâs leading beer brand, decided it was a good time to promote a more sensible drinking attitude.
The new campaign crafted by DDB NZ centres around making fun of friends who have had too much to drink, heroing a sensible drinker at a party who draws random pictures on his mates.
Category: Drinks, alcoholic
Client: Steinlager NZ
Agency: DDB NZ
Production: The Sweet Shop
Country: Australia / New Zealand
Director: Damien Shatford
Creative Director: Chris Schofield
Creative Director: Regan Grafton
Executive Creative Director: Andy Fackrell
Art Director: Gavin Siakimotu
Copywriter: natalie knight
Producer: Ben Dailey
Producer: Lynnette Gordon
Executive Producer: Fiona King
Account Director: Susie Darling
Photographer: Troy Goodall
Account manager: Jonathan Rea
Director of Photography: Andrew Stroud
Music: Roland Brown and Liquid Studios
Retoucher: Jo Bayliss
Media: ZenithOptimedia
PR: The PR Shop
Director: Pippa Lekner
Account Manager: Alisa Keall-Grant
Account Executive: Tom Frankish
DDB
Group Business Director: Scott Wallace
Silk TV Production:
Executive TV Producer: Judy Thompson
Agency Producer: Rosie Grayson
Agency Producer: Tania Jeram
Agency Producer: Jane Mill