Stihl: YOU'LL ONLY NEED ONE

Credits & Description:

Sustained Success
STIHL LTD
DDB (Auckland)
Case Summary
In the face of the strongest economic headwind, how do you increase sales when you sell the most expensive product in the market? Your product is available in far fewer places than your formidable competitors? When the customer you target thinks your brand isn't for them? You make everything else look stupid to buy because "You'll Only Need One" STIHL. With a 56.9% sales increase in chainsaws over the last four years while commanding a significant price premium and without compromising on quality, we'd say that's pretty smart.