Every young Canadien Hockey player dreams of playing on the same rink as their NHL heroes. Red Tettemer O’Connell + Partners and Under Armour are looking to bring that dream to life through their “Storm the Centre” social and digital program, designed for Minor Hockey Bantam and Midget teams in the Greater Toronto. “Storm the Centre” is a competition that will earn two minor hockey teams the right to step on the ice of the Air Canada Center, home of the Toronto Maple Leafs, to “be the Leafs” for a day. ‘
The program will launch tomorrow, October 12, and will play out in several phases, requiring skill and determination on and off the ice.
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Todd Taylor, Joey Crawford
Art Director: John Cruz, Susan Schneider, Kelsey Kovalcik
Interactive Designer: Hannah Dillon
Copywriter: Mark Garman
Producers: Joe Mosca
Developers: Joe Russell, Aaron Grando
Digital Strategy: Uri Weingarten, Catie Borzillo
Social Strategy: Annie Heckenberger, Ryan Olah
Account Executive(s): Catherine Clair, Susan Baraczek