Category: Recreation, Leisure
Media: Outdoor
Brand: Storytel
Agency: Red Pepper Creative
Geo: Russia
Advertising Agency: Red Pepper Creative, Ekaterinburg, Russia
Creative Director: Ivan Sosnin
Art Directors: Julia Uzkih, Masha Orlova
Supervisor: Daria Anjelo
Copywriter: Kirill Varhozin
Producers: Igor Kuznecov, Irina Bondarovich
DoP: Egor Kas
Published: January 2018
Synopsis:
Divination by books is a very popular entertainment in Russia. Its purport is to loudly ask any question and then open a book on a random page. The first line that a person reads is the answer to the question.
The telephone booth are also a popular and recognizable image, however it is almost impossible to see such a booth in the city now – they have disappeared long ago.
We connected this two old traditions in a new hypostasis – literary booth. Russian classics such as Pushkin, Chekhov, or Dostoevsky offered passersby to ask any question, and then responded with lines from their works. With the help of our action, we made a gift to the city – introduced the rich literary heritage and broadcast the opportunity to listen books in any, even the most unexpected place.
Just like audiobook service that we promoted!