Category: Art Direction
Advertiser: STRATEGIC ADVANTAGE CONSULLTIN GROUP
Product/Service: FISCAL PLAN
Agency: FATHER COSTA RICA
Production Company: SON, San Jose, COSTA RICA
Executive Creative Director: Giovanni Bulgarelli
Creative Director: Huelander Pega/Daniel Montiel
Copywriter: Huelander Pega
Art Director: Daniel Montiel
Agency Producer: Son
Account Supervisor: Johanna Moreno
Advertiser's Supervisor: Christian Bulgarelli
Producer: Christian Bulgarelli
Director: G. Bulgarelli/J. Salas
Editor: Fernando Guerrero
Sound Design/Arrangement: Paul Rubistain
Post Production: Son
Animation: Alejandro Guido Gomez
Cameraman: Nicoa Rios
Lighting: Willie Fuentes
Music: Paul Rubistain
Planner: Max Borge
Production Designer: Daniel Montiel
Cinematographer: Fernando Cate Montero
Director Of Photography: Fernando Cate Montero
EditingCompany: Son
Planner: Max Borge
Production Designer: Daniel Montiel
Cinematographer: Fernando Cate Montero
Director Of Photography: Fernando Cate Montero
Editing Company: Son
English Description
For quite some time now, Costa Rica has been dragging a high fiscal deficit due to the waste, corruption and poor management of the government’s funds. In 2011, Costa Rica’s government tries to pass a fiscal plan called “tributary solidarity” consisting on a huge increase on taxes. According to the state, this plan was to make rich people pay more taxes. It was actually those who have less who would have to pay more. Its objective was to get people’s money, instead of having the government cut their internal expenses. Politicians did not want to have their money taken away.