Strellson: Make Yourself Unstoppable [03:41]

Credits & Description:

Brand: Strellson
Media: TV
Category: Fashion
Category: Retail Services
Agency: Serviceplan
Geo: Germany
Advertising Agency: Serviceplan Campaign X, Munich, Germany
Creative Director: Hans - Peter Sporer
Art Director: Nicolas Klein
Copywriters: Katharina Keith, Florian Daldrup, Kornelia Szatko
Management Supervisor: Katrin Eberbach
Account Manager: Julian Rinnewitz
Directors: Wolf&Lamm
Director: Joffrey Jans (Wolf&Lamm)
Director: Kai Kurve (Wolf&Lamm)
Director of Photography: Phillip Kaminyak
Main Actor: Blake Schaefering
Production: Wanda Germany GmbH
Executive Producer: Mandy Kothe
Producer: Jens Groeger
Assistant Producers: Matthias Bissmann, Ruth Park
Production Assistant: Hannes Lieschke
Agency TV Department: Neverest GmbH & Co. KG
Executive Producer: Maik A. Schmidt
Producer: Maria Cianciulli
Production Assistant: Alexandra Junginger
Agency Music Department: Spark Hamburg
Managing Director: Matthias Bauss
Account Director: Kathrin Heinemann
Service Production Company: Solent Film
Producer: Alex Momchev, Alex Partulov
Unit Production Manager: Emil Rangelov
Production Coordinator: Irina Cherkelova
Location Manager: Diyan Krastev
Focus Puller: Mihail Kotev
Gaffer: Pavel Mitov
Key Grip: Tsvetan Kostov
Production Designer: Beatrice Schuell
Art Department Supervisor: Momchil Tasev
Art Department: Alex Predov
Stylist: Jelena Schneider
Stylist BG: Ina Damyanova
Styling Assistant: Katharina Zander
Make Up Artist: Yana Stoyanova, Anna Andreeva
Beauty Make Up: Slav Atanasov
Make Up Assistant: Vera Boyadzhieva
Hair Stylist: Vasil Petrovichin
Hair Stylist Assistant: Ivet Kirova
Published: September 2016
Brief Explanation
The music video tells the story of a man in a Strellson suit negotiating his way through a fantastic world with charming self-assurance and unwavering determination. After crashing through the pavement with a submarine in the middle of the night, he conquers the streets of London, New York and Rome. With wit and charisma, he deals with quirky, unexpected situations and continues steadfastly on his way – true to the motto “Strellson. Make yourself unstoppable.” What seems to be the end, is just the beginning of another journey: The protagonist blows up the famous “The end”-lettering and disappears in his stranded submarine, off for whatever comes next. Musically, it is accompanied by a modern cover version of the world-famous Queen song “Don’t Stop Me Now”. The protagonist's striking moustache is an homage to Freddie Mercury.
Execution
The film was directed by a directing duo that worked in perfect harmony. They gave the film their very own exclusive imagery that seems somewhat classy, but still very modern and uncommon – especially when compared with other current imageries in the fashion industry. The challenge was to translate the message “Make yourself unstoppable” into a literally unstoppable film. Numerous extras in rapidly changing settings create the impression of various storylines that collide in the moment our protagonist enters the scene. While the protagonist continues to walk, drive, run and dance through the scenes, the directors had to keep in mind the changing dynamics of the music. Every scene was carefully planned down to the last detail. Despite the length, the staging makes it impossible to feel bored.