Stride: Heaven Sent The Documentary

Credits & Description:

Entrant: Amusement Park Entertainment, Santa Ana
Brand: Stride Gum
Corporate Name of Sponsoring Client: Mondelez International
Chief Business Affairs: Bobby Ware
Agency: Amusement Park Entertainment, Santa Ana
Chief Creative Officer: Jimmy Smith
Creators: Jimmy Smith/Chris Talley
Art Directors: Devin Bradford/Richard Schreiber
Agency Producer: Marti Smith
Social Media Strategists: Salilo Ma'o/Christia Brockman
Agency Music Producer: Vinson Muhammad
Design Company: Amusement Park Entertainment, Santa Ana
Production Company: Amusement Park Entertainment, Santa Ana
Director: Sequel & Rel
Line Producers: Smoke Smith/Aron Cooke
Director of Photography: Stephen Kenneston
Technical Developers: Tad Scriptor/Keith Winikoff
Director of Integrated Production: Michelle Prieve
Editing Facility: Amusement Park Entertainment, Santa Ana
Editor: Sequel & Rel
Music Producer: John Alexis
Music Performed By: Raury
Performer: Luke Aikins
Stunt Coordinator: Jim Chuchman
Synopsis:
"Heaven Sent, The Documentary” chronicles the highs and lows, twists and turns in Luke Aikins and his team’s death defying quest to pull off an original, never before attempted, first of its kind skydive which involved jumping out of plane from 5 miles up with no parachute and no wing suit, no gear to slow his descent, whatsoever. Sponsored by Stride Gum, the successful stunt landed Luke and the team a Guinness World Record. In addition to the 90 minute documentary playing in cinema in December 2016, a 44 minute version of the documentary aired on national TV on Fox Sports 1 and National Geographic five months after the original stunt aired live on FOX television. All of which contributed to Mondelēz International increasing its awareness for its Stride Gum brand with a whopping 1.5 billion media impressions, and also helped offset cost by selling distribution rights, ads and integrations.