Media: TV
Brand: STRIPPD
URL: https://strippd-uk.com/
Writer and Director - Ben Ducker of RASCAL CREATIVE
Director of Photography - James Ducker
Post house - RASCAL CREATIVE
Editor - Ben Ducker of RASCAL CREATIVE
Colour - Ben Ducker of RASCAL CREATIVE
Production Company - Universal TV Media
Music - Alessandro Sotgiu
Synopsis:
STRIPPD are launching a brand new range of Protein Baking Mixes and Protein Cookies, available exclusively in Superdrug stores across the UK from September 2017.
British protein brand, STRIPPD, is to launch its first TV ad campaign after working with RASCAL CREATIVE and Universal TV Media.
The new ad from the clean protein and healthy-home baking brand, which expanded into Superdrug in August 2017, aims to inspire women to push their bodies to “better their best”.
The film follows a young woman as she goes for an early morning run. In the style of an urban poem we hear her inner thoughts, struggles and doubts as she pushes herself forward through the silent and deserted city streets. With no one to chase she comes to realize her only competition is herself, she runs her own journey with the simple goal, to better her best.
Created by RASCAL CREATIVE in association with Universal TV Media, the campaign launches on E! Entertainment Channel with additional content optimized for use across social and mobile. The campaign uses a 30” TV film plus an extended online version and 10” social media cut downs and will air across the UK and Ireland from 26th August 2017.
Prune Page, Chief Marketing Officer for STRIPPD, said, “There are too many protein and health food brands that promote unrealistic body expectations and goals. At STRIPPD we want to encourage women to be the very best version of themselves and hope our products not only support overall wellbeing but help women on their fitness or weight loss journeys”.
The TV commercial was written, directed and produced by Benjamin Ducker of RASCAL CREATIVE.