Category: Alcoholic Drinks
Advertiser: HEINEKEN
Product/Service: STRONGBOW
Agency: Y&R
Production Company: MAX FILMS, dublin, Tamboerskloof, IRELAND, SOUTH AFRICA
Production Company: ATOMIK PICTURES, dublin, Tamboerskloof, IRELAND, SOUTH AFRICA
Date of First Appearance: Apr 25 2011
Chief Creative Officer: Mike Mesbur
Executive Creative Director: Mike Mesbur
Creative Director: Mike Mesbur
Copywriter: Mike Mesbur
Art Director: Shane Holohan
Agency Producer: Paul Ellis
Account Supervisor: Stephanie Coates
Advertiser's Supervisor: Karen O'neill
Producer: Max Brady
Director: Des Mullan
Editor: Janice Twomey
Sound Design/Arrangement: Locky Butler Windmill Lane
Post Production: Windmill Lane/Buf
Animation: Ian Jacobs/Cyril Tchernomordik
Music: John Walsh
Account Manager: Irene Chaney
Planner: Nigel Reddy
Cinematographer: Paul Gilpin
Editing Company: Windmill Lane Pictures
English Description
This commercial creates a metaphorical link between an army of archers obliterating and orchard with bows and arrows and the ‘explosive’ taste of Strongbow Gold Cider.
We see tens of thousands of archers surrounding a remote orchard. They open firing on the orchard. As each apple is struck by an arrow, it explodes in a spray of golden liquid — the raw material of the cider.
Meanwhile in a bar, a young man has ordered a bottle of Strongbow Gold. When the taste hits the back of his throat, we see one final mega-apple exploding dramatically, mirroring the taste experience our hero is having.
The two strands of the story are ultimately drawn together by one powerful copy proposition: New Strongbow Gold. The explosive taste of nature.