Category: Food
Media: Film
Brand: Stubb’s
Agency: Proof
Geo: United States
Advertising Agency: Proof Advertising Austin, Texas, USA
Creative Directors: Craig Mikes, George Ellis
Art Director: Lane Jordan
Copywriters: Joy Barnett, Brad Converse
Developer: J Hausmann
Digital Designer: Matt Morris
Published: July 2017
Description:
Stubb’s Bar-B-Q’s own founder C.B. Stubblefield, who passed away in 1995, and whose soul-filled Texas restaurants long drew the likes of storied blues musicians to stop in and literally “sing for their supper,” is getting his own Alexa skill. The “Ask Stubb” skill pieces together past voice recordings of Stubblefield, to bring recipes, stories, cooking tips, blues tunes, and some larger than life personality to Alexa users, straight from the man behind the brand.
With Alexa, we’re using actual, historic recordings of the man mixed with technology in an innovative way allowing Alexa to interact with both Stubb and the user to serve up Bar-B-Q wisdom from the late C.B. Stubblefield himself.