Student Flights is a travel company based in South Africa focusing
on international student and youth travel, with discounted flight rates and
package deals. The kind of people we're talking to are young, adventurous
and fun seeking individuals wanting to tick off things on their bucket list by
travelling the world and experiencing everything it has to offer. TBWA South Africa wanted to demonstrate why our market should travel now by creating a campaign that focused on the elderly with a core message of, 'Travel before it's not fun'
anymoreâ.
Category: Travel, transport & tourism
Client: Student Flights
Agency: TBWA
Production: Bouffant
Country: South Africa
Director: Dean Blumberg
Creative Director: Shane Forbes
Creative Director: Vincent Osmond
Executive Creative Director: Justin Wright
Copywriter: Harry Mackensie
Copywriter: Natalie Rose
Art Director: Melanie Moore
Art Director: Thereza Norton
Art Director: Michael Blakey-Milner
Producer: Lindsay-Jane Barnard
Agency Producer: Sandra Gomes
Published: June 2014