| Cannes Lions 2013 | ||
|---|---|---|
| Film Lions | Other Film Content; Other Screens | Bronze |
Type of entry: Other Film Content
Category: Other Screens
Advertiser: STUDIO BRUSSELS
Product/Service: MUSIC FOR LIFE
Agency: MORTIERBRIGADE Brussels, BELGIUM
Creative Director: Jens Mortier/Joost Berends/Philippe De Ceuster
Copywriter: Stefan Van Den Boogaard
Art Director: Tim Arts
Agency Producer: Evert Vermeire
Account Supervisor: Veerle De Vos
Advertiser's Supervisor: Peter Claes/Jan Van Biesen/Gunther Van Acker
Producer: Audrey Dierckx/Kato Maes
Director: Kaat Beels
Sound Studio: Sonicville
Planner: Vincent D'halluin
Brief Explanation
The yearly charity event 'Music for Life' by radio station Studio Brussels wanted to raise awareness around dementia. But how do you get attention from a large audience for a disease that typically strikes the very old?
We found out that music has an important therapeutic effect on people with dementia and we wanted to prove that thanks to music therapy these people are capable of a lot more than we think.
The big idea of this campaign was to gather a group of people with dementia, teach them the song 'Follow Me' by Muse in three weeks and let them perform under the name 'The Betties' as support act for one of the world's most popular bands: Muse.