Title: The Love Tag
Media: Experiential
Client: Colgate-Palmolive LATAM
Brand: Suavitel
Agency: VML
Category (TV, Interactive, etc.): Product Innovation
Global Chief Creative Officer: Debbi Vandeven (VML)
Chief Experience Officer: Juan Santos (VML)
Chief Creative Officer: Mike Wente (VML)
Executive Creative Director: Maurizio Villareal (VML)
Managing Director: Catalina Hernández (VML)
Group Client Engagement Director: Joan M Villas (VML)
Group Creative Director: Antonio López (VML)
Creative Director: Raquel Jácome (VML)
Design Director: Carlos Ordonez (VML)
Executive Creative Director, Copywriter: Linda Bumgarner (VML)
Copywriter: Viviana Martínez (VML)
Art Director: Maicol Vera (VML)
Graphic Designer: Diana García (VML)
Production: VML Studios & Capital Films Production
VP Global Marketing: Maria Elisa Carvajal (Colgate-Palmolive)
Digital Category Manager: Rosy Ojeda (Colgate-Palmolive)
Launch date: August 20, 2016
One-paragraph Description:
Knowing moms wash their children’s clothing before it's worn, Suavitel thought of a simple way for them to try the brand: The Love Tag. Sewn directly into select brands of children's clothing, the Suavitel-infused tag dissolves in the wash cycle, releasing fabric softener and a gentle scent directly onto the garments. With no extra effort, mom can swaddle her children with a little added love.